Any questions about the museum? Check the FAQ section!

Genova · Torino · Firenze

IMPOSSIBLE IS JUST A POINT OF VIEW

Test your perception and your senses in an immersive and interactive exhibition path.

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0 Interactive installations
0 Locations in Italy
0 Edutainment optical illusions

Combine education and entertainment.

Through play, curiosity, and direct interaction, you will discover how visual perception mechanisms work and why our brain is easily deceived.

01

TRICKS OF THE MIND

The Ames Room, Archimedes' Paradox, and much more that can trick your brain!

02

CRAZY SCENOGRAPHIES

Giant and surreal settings designed for spectacular photos and selfies — the shark, falling from a building, the Last Judgment, Po from Kung Fu Panda, and much more!

03

DECEPTIVE TECHNOLOGY

Screens and displays to play with, digital installations, experiences blending physical and digital: you won't believe your eyes!

04

VIRTUAL WORLD

Absurd VR headset experiences never seen before in Italy, immersive environments and sensory simulations that will catapult you into a new world!

05

CINE-MANIA

Use the green screen to enter cinematic scenes with animals, in space, or in incredible settings!

06

SENSORY ACTIVITIES

Engage touch, hearing, and other senses beyond sight with the scream meter, physical puzzles, sound and movement installations!

Great successes. New openings.

01
Genova
Via Magazzini del Cotone,
Modulo n.1 - Zona Porto Antico
Genova

Test your senses in our interactive path of perceptual illusions at the Porto Antico Area.

02
Firenze
Via G.Capponi, 4
SS.Annunziata Square
Firenze

A brand new immersive space among 3D graphic art, technology, and fun in the heart of Firenze.

03
Torino
Via Garibaldi, 44
Statuto Square Area
Torino

Join the extraordinary journey made of puzzles and creative stimuli that shake the mind in Torino.

Disconnect from the daily routine.

DIGITAL PROMO

By booking directly from the website you immediately save € 1.50 on each Standard and Reduced ticket compared to the physical ticket office!


GENOVA

Standard Ticket € 16,00
Reduced (6-17, Students up to 25, Over 65, Teachers, Law Enforcement, Caregivers of Disabled Visitors) € 13,00
Free Admission (Disabled Visitors, 0-5 years old, Journalists, Tour Guides) € 0,00

TORINO

Standard Ticket € 16,00
Reduced (6-17, Students up to 25, Over 65, Teachers, Law Enforcement, Caregivers of Disabled Visitors, Torino + Piemonte Card holders, and Piemonte Valle d'Aosta Lombardia Museum Pass holders) € 13,00
Free Admission (Disabled Visitors, 0-5 years old, Journalists, Tour Guides) € 0,00

FIRENZE

Standard Ticket € 16,00
Reduced (6-17, Students up to 25, Over 65, Teachers, Law Enforcement, Caregivers of Disabled Visitors) € 13,00
Disabled Visitors € 5,00
Free Admission (0-5 years old, Journalists, Tour Guides) € 0,00
Basic entry
Standard
Per person · Online Rate
  • Over 50 interactive installations
  • Experiments and visual illusions at 360°
  • Web Discount -1.50€ included in the price
€ 14.50
🌟 Recommended for Schools
Schools
Student rate · upon reservation
  • Guided tours dedicated to educational institutions
  • Guided exploration between science and technology
€ 8
👑 Family Option
Family Pack
Discounted rates Adults + Children
  • Packs and discounts dedicated to families
  • Aimed at households with children aged 6 to 17
  • Standard Pack: 2 Adults + 1 Child / 1 Adult + 2 Children
  • Pack 1: 2 Adults + 2 Children / 1 Adult + 3 Children
  • Pack 2: 2 Adults + 3 Children / 1 Adult + 4 Children
  • Pack XL: 2 Adults + 4 Children / 1 Adult + 5 Children
from
€ 39
⚙️ Tailor-Made
Custom
Compose your online entries
  • Web Discount: -1.50€ included in the price
  • Flexible management of entries and free exemptions
Mix!

Frequently Asked Questions

It is a consolidated approach that combines education and entertainment, allowing adults and children to understand the sciences of the mind and the biological limits of sight while having fun directly with the attractions.
Certainly. We offer guided tours designed to help children and teenagers understand in an engaging way how tricks of the mind are born and what amazing scientific principles hide behind every experience.
The Exhibitions are open every day observing the following hours:
GENOVA: Monday to Sunday from 10:00 to 19:00 (last entry at 18:00)
FIRENZE: Monday to Sunday from 10:00 to 19:00 (last entry at 18:00)
TORINO: Monday to Sunday from 10:00 to 19:00 (last entry at 18:00)
The Exhibitions are always open and have no closing days. The only exception is December 25th. We will make sure to announce any schedule changes well in advance on the official website's homepage.
Yes, each location has an exhibition with its own exclusive attractions.
The estimated time for the visit is about 1h30 minutes. Visitors are free to stay inside the exhibition for as long as they wish, with no time limits.
Yes, it is possible to buy the ticket directly at the ticket office.
Please note that our exhibitions are not affiliated with the Carta del Docente, Carta Cultura Giovani, and Carta del Merito circuits.
The family packages are for households with children and teenagers aged between 6 and 17 years old. The purchase is available exclusively at the exhibition's ticket office.
Our Exhibitions are for everyone, adults and children! Children from 0 to 5 years old enter for free. The exhibition is a journey designed to stimulate the imagination of even the little ones.
Yes, there is a discounted rate. Booking and info are available via email or at the dedicated numbers indicated on the website under the respective city of interest.
Our exhibitions can be visited with wheelchairs and strollers. There is also the possibility to leave the stroller at the entrance for greater freedom inside the path.
Genova: There are no warnings on the Genova exhibition.

Firenze: The entrance to the exhibition venue has some steps, as it is located in a historic building.
Our staff is available to provide assistance and facilitate access for all visitors.
For specific needs or additional information, you can contact us at the number indicated on the site.

Torino: The facility is accessible to people with disabilities via elevator.
Please note that the maximum width of the elevator entrance is 60 cm.
Our 4-legged friends are welcome as long as they are small/medium-sized.
There are no refreshment areas inside our exhibitions.
At the Impossible Museum Genova exhibition it is possible to use a cloakroom, while for the Firenze and Torino Exhibitions it is possible to ask at the ticket office, during the visit, to keep the item in question in custody.
Genova: Via Magazzini del Cotone Modulo n.1 (Area Porto Antico).
Train: Genova Principe stop. From the Station: Metro San Giorgio stop direction Brin (500 meters - 7 minutes from us).
Parking: Park Porto Antico Autosilo Genova (280 meters - 4 minutes).

Firenze: Via Gino Capponi n.4 (SS.Annunziata Square area).
From the Station: Tramway 2, Piazza San Marco Università stop (350 meters - 5 minutes).
Parking: Park Mercato Centrale Square 1, 50123 Firenze (850 meters - 12 minutes).

Torino: Via Garibaldi n.44 (Statuto Square area).
Train: Porta Susa stop. From the Station: Metro line 1, XVIII dicembre stop (550 meters - 8 minutes).
Parking: Parcheggio Statuto Square 17 (400 meters - 6 minutes).

Request info for the Genova exhibition

Request info for the Firenze exhibition

Request info for the Torino exhibition